A digital adoption platform (DAP) is no-code software that integrates with web apps, mobile apps, B2B SaaS platforms, and any type of technology to enable end-users with contextual in-app guidance and moment-of-need support – ultimately driving end-user adoption.

DAPs use in-app guidance and support elements such as product tours, walkthroughs, task lists, smart tips, self-help menus, and more to guide the user through every aspect of an application. This empowers organizations to find true digital ROI of internally-used software applications, onboard and support customers across their apps or on their website, understand and analyze how end-users engage with apps and navigate workflows, and create a frictionless experience for all technology end-users.

DAPs could be used with almost any application. Some examples include (not but not limite to) any account executive using a CRM, a field service technician using a tablet-based app, a patient navigating their online patient portal, or a customer finding value in your SaaS platform.