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Digital Adoption

Software delivers value when people actually use it

Digital adoption is the discipline of helping users carry out critical workflows correctly in live systems and proving the value of software through measurable business outcomes.

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01 / Why it matters

Sound familiar?

0/ 3 sound familiar
Check the ones that sound familiar.
The adoption gap in numbers
$10.9M
estimated annual loss
For a company of about 1,000 employees with weak digital adoption.
Source: Forrester Consulting, study commissioned by Whatfix, March 2026 (n = 335 senior decision-makers)
728
Hours lost per employee due to poorly adopted or complex digital tools.
Same Forrester Consulting study
52%
Share of CEOs who say digital initiatives take too long to deliver value.
Gartner, CIO Agenda 2023
47%
Share of digital workers who struggle to find the information they need.
Gartner survey, 2022 (n = 4,861)
79%
Share of employees who don't believe their company is taking action to reduce digital friction.
Gartner survey, 2025 (n = 3,141)
The numbers show the gap. So what exactly does digital adoption mean?02 Definition ↓
02 / Definition

What is digital adoption?

Definition
Digital adoption is the discipline of helping users carry out critical workflows correctly in live systems and proving the value of software through measurable business outcomes.
Digital adoption platforms (DAPs) guide users through these workflows, reduce the friction that makes work harder and help organizations get more value from their software.
More than go-live
Deploying software isn't enough. Adoption means people changing the way they work.
Why it matters
If users don't adopt new tools, digital transformation can't succeed.
The definition is simple: people using software correctly. The tool that makes this possible is the digital adoption platform.03 DAP ↓
03 / DAP

What is a digital adoption platform (DAP)?

DAP = Digital Adoption Platform
Request form
Guidance layer
Request type selected
Fields completed
Step 2 / 4
Select a type
Next →
Your application
Analytics
Shows where users get stuck.
✓Sits on top; the application doesn't change.
Definition
Software that runs on top of applications and guides users inside them, so more people use their tools effectively.
Now we know what a DAP is. So when does it help?04 Use cases ↓
04 / Use cases

Digital Adoption Use Cases

The same approach serves different organizational goals. The eight use cases we see most often:

01
Feature Adoption
Accelerate the use of new and existing features. Users discover the software's potential, and your investment pays off.
02
AI Adoption
Accelerate employee adoption of AI tools with a people-centered rollout strategy.
03
Employee Training
Train employees in the flow of work with in-app task support and embedded learning, without depending on classroom training.
04
User Support
Offer just-in-time help and self-service support; cut support costs by reducing repetitive questions.
05
Workflow Optimization
Spot friction points and speed up workflows; simplify steps so tasks are completed with fewer errors.
06
User Onboarding
Get new users comfortable with the application faster through personalized guidance, and shorten time to first value.
07
Change Management
Manage organizational change efficiently; prepare employees for new processes and systems on the job.
08
Digital Transformation
Adopt new technology without a dip in productivity; make sure transformation investments turn into actual usage.
In all of these areas, what decides the outcome is the guidance users see while they work.05 In-the-flow guidance ↓
05 / In-the-flow guidance

What users see inside the application

In-app guidance
Step-by-step help inside the application, at the moment of the task.
Cross-application guidance
Help that follows the user across multiple applications.
Branching guidance
“If/then” paths that change based on what the user enters.
Tours and announcements
Product tours for new users, announcements for new features.
In-app guidance: an example
In-app announcementAnnouncements for new features
Requests+ New
Step 1 / 3
Click “New”
Start a request in a few clicks.
Next →
Task list
Onboarding checklist
✓Complete your profile
✓Take the product tour
Create your first request
Invite a teammate
Open the help center
See which workflows are stalling
Analytics shows how users move through a workflow and where they drop off. A wider band means more users.
StartHomeSearchRequest formHelp centerReviewSubmitDrop-offs ✕Task completed
Golden rule
Value starts when people use your software. Plan for adoption from day one.
06 / Where to start

Start small: Adoption Pilot

Start small in a live application, with a selected user group and critical workflows.
Adoption Pilot is a way to get started that defines the scope, success criteria and next-step decision up front.
How can we get started?
Which workflow should we start with?
Tell us about your live application and the work users struggle with; let's assess together whether a pilot is a good fit.
or send an email: info@akademidx.com.tr
What we need to start
A live application
User group and critical workflows
Business and application owners
Data for the baseline